Coke selling Krushka & Bochka Kvass in NY Whole Foods / May roll it out more widely if performs well / Drink costs roughly $2.49 for half-liter bottle. By Martinne Geller
NEW YORK, June 24 (Reuters) – Coca-Cola Co (KO.N) is hoping that warming relations between Russia and the United States will spread to consumers’ palates. Coke has begun selling its version of a traditional Russian soft drink called kvass in the New York City area. It plans to announce the move later on Thursday, the same day Russian president Dmitry Medvedev is meeting U.S. President Barack Obama in Washington, D.C. [ID:nN24131466].
The drink is being launched by a relatively new unit of Coke that is tasked with bringing new drinks to North America, where beverage sales have been sluggish and the world’s largest soft drink maker faces competition from a host of small, innovative start-up brands. Read more http://www.reuters.com/article/2010/06/24/cocacola-wholefoods-idUSN2413941920100624
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