Monster hosts events which are geared toward military members. Monster Energy has gained a following with the US military. Monster has a military-specific Facebook page with nearly 100,000 likes. The page features photos of service members in uniform lining up for free cans of the energy drink and photos from events advertising to soldiers. Monster Energy is
Beverage giant Coca-Cola announced yesterday that it had acquired a 16.7% stake in the popular energy drink, Monster, costing $2.15 billion. Plans were publicised by the new business associates detailing that there would be a long-term strategic partnership to accelerate growth within the beverage industry. Monster is the largest energy drink provider in the US,
Understandably so, endurance athletes are always in search of a boost in energy and performance. More often than not, caffeine is the go-to for athletes. But is caffeine truly an ergogenic aid and is it safe? According to American College of Sports Medicine, caffeine may be the most widely used stimulant in the world. It
LOS ANGELES – Michael Bisping has suffered losses to Vitor Belfort, Chael Sonnen and Wanderlei Silva. What do those three fighters have in common? They’ve all been caught up in drug testing scandals over the past several months. While these scandals came up well after each man stepped in the octagon to compete with Bisping, “The Count” says he’s positive he
Popular energy drinks that “give you wings” also give you a greater desire to keep drinking when mixed with alcohol, an Australian study finds. The study, published today in the journal Alcoholism: Clinical & Experimental Research adds to concerns in the field of public health over the growing popularity of combining alcohol with energy drinks. Senior author
Nutrition and Exercise Metabolism, found that trained athletes who took in caffeine pre-exercise burned about 15% more calories for three hours post-exercise, compared to those who ingested a placebo. The dose that triggered the effect was 4.5 mg of caffeine per kilogram of body weight. For 150-pound woman, that’s roughly 300 mg of caffeine, the
