CORPORATE SOCIAL RESPONSIBILITY CSR:
The notion that our company has a social responsibility to give back to the communities it operates in is based upon our partners being a part of the community;
Our aims are to create a similar infrastructure in all territories, employs staff on a local basis and familiarise with the surrounding environment and so that inputs and outputs – physically and economically – have a direct effect on the environment.
Philanthropic Responsibility: This is the idea – within a CSR policy – that we consider soon after launch how we can help the local community so to enhance the brands image and to cultivate good relationships within the community immediately.
Examples: examples of the type of activities WildCat operators look to engage in are be sponsoring local sports tournaments for children in poorer local communities, hosting extreme sports events that raises money for local charities which we personally affiliate with.
Moreso taking care of local wildlife for example we affiliate and actively support Lion Aid – Saving the Lions of Africa.
For further information on how to become involved with the WildCat brand please visit www.wildcatenergydrinks.com
Knowing your Territory: This should be an activity that the brand and the Community enjoys together, but a useful tool to challenge our knowledge is to understand the people in the local community as well as their potential concerns about WildCat’s development and presence.
The concept of Corporate Social Responsibility or CSR has been around since the 1950s, however the importance and practice took hold much later in the 90’s. WildCat recommend’s to apply the Carroll’s CSR Pyramid theory for the business operation.
In this Pyramid a corporation has four types of responsibilities:
a) The first and most important is the economic responsibility to be profitable.
b) The second is the legal responsibility to obey the laws set forth by the society.
c) The third, which is closely linked to the second, is the ethical responsibility. That is to do with what is right even when businesses are not compelled to do so by law.
d) The fourth is the philanthropic responsibility, it is best described by the resources contributed by corporations toward’s social, educational, recreational and/or cultural purposes.
The Pyramid’s importance persists given its simplistic yet fundamental framework by which any company can not only comprehend the necessary principles of social responsibility, but ultimately set forth the practices to achieve each step of the pyramid with the ultimate goal of reaching the top.