CORPORATE SOCIAL RESPONSIBILITY, CSR:
The concept of Corporate Social Responsibility or CSR has been around since the 1950’s. However the importance and practice took hold much later in the 90’s.
Our company has a social responsibility to give back to communities. This is based upon our partners being a part of the community we operate in.
We have 3 aims. Firstly to create a similar infrastructure in all territories. Secondly to employ staff on a local basis. Thirdly to complement the surrounding environment. Subsequently, our inputs and outputs – physically and economically – should have a direct positive effect on the environment.
This is the idea – within a CSR policy – that we consider soon after launch. How can help the local community, enhance the brands image and cultivate good relationships immediately.
Examples of the type of activities WildCat operators look to engage in are: sponsoring local sports tournaments for children in poorer local communities and hosting extreme sports events that raises money for local charities which we personally affiliate with.
More so, taking care of local wildlife. For example, we affiliate and actively support Lion Aid – Saving the Lions of Africa.
Knowing your territory
This should be an activity that the brand and the community enjoys together. But a useful tool to challenge our knowledge is to understand the people in the local community. As well as this, to be aware of their potential concerns about WildCat’s development and presence.
WildCat recommend’s to apply the Carroll’s CSR Pyramid theory for the business operation.
In this Pyramid a corporation has four types of responsibilities:
a) First and most important is the economic responsibility to be profitable.
b) Second is the legal responsibility to obey the laws set forth by the society.
c) Thirdly, which is closely linked to the second, is the ethical responsibility. That is to do with what is right even when businesses are not compelled to do so by law.
d) Fourth is the philanthropic responsibility. It is best described by the resources contributed toward’s social, educational, recreational and/or cultural purposes.
The Pyramid’s importance persists given its simplistic yet fundamental framework. All companies can comprehend the necessary principles of social responsibility. But more importantly, set forth the practices to achieve each step of the pyramid with the ultimate goal of reaching the top.
For further information on how to become involved with the WildCat brand please visit www.wildcatenergydrinks.com. Also want to keep updated on the latest WildCat news? Visit our LinkedIn brand marketing page or the News section on our website.