WildCat News Todays Update
Energy drinks—the “bad boys” of the beverage world—have become a driving force behind a resurgence in the beverage market, according to market research publisher Packaged Facts.
Sales of energy drinks—along with the performance of ready-to-drink (RTD) teas and sports drinks—have helped functional and natural RTD beverage market grow to $23 billion.
Packaged Facts’ “Functional and Natural Ready-to-Drink Beverages in the U.S.” reveals that the sales growth of energy drinks isn’t conjured up by counterculture or cool-hunting marketing, but instead is due to offering consumers a distinctive benefit that they want and need (i.e., more energy).
The reality is that energy drinks are uniquely and provably delivering that benefit, and are at times delivering it with ingredients other than common caffeine and sugar.
– See more at: http://www.nutraceuticalsworld.com/contents/view_breaking-news/2011-05-04/energy-drinks-are-driving-growth-in-the-beverage-m/#sthash.Gl1jTrms.dpuf