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Premier League and Sport England reveal funding drive

The Premier League and Sport England have jointly committed a combined total of £16.8m to help encourage youth sports participation for three years.

The equally funded investment will see Premier League 4 Sport (PL4Sport) receive £3m a year and Kickz £2.6m.

Under the new deal, PL4Sport schemes will be expanded to include 12 Olympic, Paralympic and Commonwealth sports.

It will also help target an extra 30,000 people in disadvantaged areas through the rebranded Kickz programme.

A further 3,000 volunteers will be trained and 600 competitions delivered.

In addition, the PL4Sport deal will see 270 satellite sports clubs created, 1,500 volunteers trained and 2,500 sports qualifications obtained.

“There is no other company in this country that gives away more than we give away. It is huge beer,” Premier League chief executive Richard Scudamore said.

The initiative is designed not only to introduce young people to sport but keep them engaged in it when they leave school.

Maria Miller, the Secretary of State for Culture, Media and Sport, said: “This move will help us leave a real sports legacy from London 2012. It shows how the private and public sectors can come together to strengthen community sport in the country.”

Figures released by Sport England on 13 Juneshowed the number of people participating in sport at least once a week has fallen by 200,000. Some 15.3 million people played sport between April 2012 and April 2013, down from 15.5 million in October’s figures.

However, there are still 1.4 million more people playing sport than when London won the Olympic bid in 2005.

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