On the one hand, sparkling water continues to soar as a healthy alternative to soda. One of the newest sparkling water brands vying for self space includes Dash Water, which combines British sparkling water with “wonky-looking” produce that would otherwise end up in the trash.
The September 2018 drinking trends also show that alcohol brands are hopping aboard the better-for-you train with innovative new products. For instance, Wild Blossom Cider is a low-alcohol, light cider that is meant to serve as an alternative to wine or champagne. Similarly, Hop Heart is a new beer that is packed with healthy vitamins such as fiber, calcium, iron, and magnesium, so that consumers aren’t just drinking empty calories.