We are getting ever close to signing off another region in the Middle East.

In this article you will find a little insight on the Saudi Arabia energy drinks sector:

Saudi Arabia Energy Drink Market is expected to past stable growth by 2024. This is a result of a more hectic lifestyles, causing a switch in preference from soft drinks to energy drinks.

Why is there higher demand of energy drinks?

Energy drinks are sought after as they act as instant energiser as the caffeine enhances alertness. Moreover, innovative marketing and branding by manufacturers is anticipated to drive the growth of the market. Furthermore, factors such as high disposable income, improvement in living standards, ease of availability, wide variety and presence of domestic, as well as international, players in the market will fuel the growth of the Saudi Arabia energy drink market in the next few years.

Based on the distribution channel, the supermarkets/hypermarkets segment holds the largest market share. This is a result of easy availability, huge variety and discounted prices. Consequently, the non-alcohol Energy Drink is expected to lead the market during the forecast period.

Years considered for this report:

Historical Year : 2014-2017

Base Year : 2018

Estimated : 2019

Forecast : 2020-2024

Objective of the study is to:

• Analyse and forecast the market size of Saudi Arabia energy drink market, in terms of volume and value.
• Classify and forecast based on type, product, target consumer, distribution channel and regional distribution.
• Identify drivers and challenges in the market.
• Examine competitive developments such as expansions, new product launches, mergers & acquisitions, etc.
• Conduct the pricing analysis for the Market.
• Identify and analyse the profile of leading manufacturers.

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Leading players

Some of the leading players in the Saudi Arabia Energy Drink Market are Red Bull GmbH, PepsiCo. Inc, Monster Energy, Rockstar, Inc., Taisho Pharmaceutical Co. Ltd, Amway Saudi Arabia (Xs Energy), Nestle S.A, Coco Cola Company, The FRS Co, The Monarch Beverage Co Inc, etc.

TechSci Research

TechSci Research performed both primary and secondary research for this study. Initially, TechSci Research sourced a list of manufacturers in Saudi Arabia. Subsequently, TechSci Research conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. As a result, TechSci Research could include the energy drink market manufacturers which could not be identified due to the limitations of secondary research. They analysed the retailers, distribution channels and presence of all major manufacturers in Saudi Arabia.

TechSci Research calculated the market size of Saudi Arabia energy drink market using a bottom-up approach. This is where the data for various product types are recorded and forecast for the future years. TechSci Research sourced these values from the industry experts and company representatives. Following this, they externally validated it by analysing historic data of these product types and applications for getting an appropriate, overall market size. Also, various secondary sources such as company website, news articles, press releases, company annual reports, investor presentations and financial reports were used by TechSci Research.

Key target audience:

• Energy Drink Manufacturers.
• Dealers and Suppliers
• Regulatory organizations.
• Food processing industries.
• Raw material suppliers and distributors.
• Research organizations and consulting companies.
• Market research and consulting firms.

This study is useful when deciding on how to strategize investment and capitalise on market opportunities. This is particular important for industry stakeholders such as manufacturers, distributors and partners.

Report scope:

In this report, Saudi Arabia Energy Drink Market has been segmented into following categories:

• Type:

Alcoholic

Non-Alcoholic

• Product:

Non-organic

Organic

Natural

• Target Consumer:

Teenagers

Adults

Geriatric Population

• Distribution Channel:

Direct Selling/Wholesale

Hotels/Restaurants/Cafes

Retail Sales

Store Based Retail

Multi-Brand Stores

Supermarkets

Others

Non-Store Retail

Online

• Region:

Northern Region

Southern Region

Eastern Region

Western Region

Central Region

Competitive landscape:

Company Profiles:

Detailed analysis of the major companies present in Energy Drink Market segment.

Available Customizations:

With the given market data, TechSci Research offers customisations according the company’s specific needs. The following customisation options are available for the report:

Company Information:

Detailed analysis and profiling of additional market players (up to five)

Profit Margin Analysis

Profit margin analysis in case of direct and indirect sales channel.

March 12th 2019

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