As the first United Kingdom energy drink brand enters into the Mexican market, WildCatEnergy is aiming to become the most successful energy drink in the Mexican market. WildCatEnergy Ties Up With The Biggest Network of Convenience Store OXXO, the biggest network of convenience stores in Latin America.
Just recently, the brand has now done deal with the biggest network of convenience stores in Latin part of America OXXO ® | A La Vuelta de Tu Vida.
Collaborating closely with franchisee in Mexico, the team has overseen a significant brand repositioning. From big product launches and celebrity collaborations to the day-to-day retail experience, the new launch taking place in December 2020 will draw more shoppers to stores and will shift the brands perception into the premium lifestyle territory, whilst delivering increases in brand recognition and increased sales.
Oxxo (stylized as OXXO) is a Mexican chain of convenience stores, with over 18,000 stores across Latin America. It is the largest chain of convenience stores in Latin America. Its headquarters are in Monterrey, Nuevo León. It is wholly owned by the beverage company FEMSA (Fomento Económico Mexicano).
Watch out for some great features and latest news coming out from Mexico.