US ENERGY DRINKS MARKET REPORT
Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Energy Drinks market, its consumers and the major players who make up that market.
Expert analysis from a specialist in the field
Written by Mimi Bonnett, a leading analyst in the Food & Drink, Foodservice sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Sales grew an estimated 5.6% in 2017, bringing the energy drink/shot market to $13.4 billion. Positive growth of 4-5% per year is forecast through 2022, when the market is expected to reach about $16.9 billion. The dominant energy drink segment, with 91% market share, has been driving market growth from 2012-17, and is projected to continue to do so. The smaller shot segment has struggled to stay relevant in the competitive beverage category.
Mintel has the answers you’re looking for
What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
This report discusses the following key topics:
For purposes of this Report, energy drinks are defined to include the following:
Energy drinks – Beverages that specifically claim to provide an energy or stimulation boost. These products also have a marketing position that stresses energy. Many generally include ingredients such as glucose, caffeine, taurine, ginseng, and various vitamins and minerals. The analysis includes brands that are labeled as either beverages or dietary supplements
Director – Food & Drink, Foodservice