Veganism is a way of living which seeks to eradicate, as far as is possible and practicable, all forms of exploitation of, and cruelty to, animals for food, clothing or any other purpose.

There are numerous ways to embrace a vegan lifestyle. Being vegan means that you are following a strict plant-based diet avoiding all animal foods such as meat (including fish, shellfish, and insects), dairy, eggs, and honey – as well as products like leather, fur and anything that is tested on animals. Each and every year more and more people are making the decision to go vegan, and for good reasons. There are so many astonishing ways that veganism can expand people’s lives – fantastic health benefits, less stress on our environment, more efficient ways to use our resources, and a lot of other benefits. A vegan diet can be one of the healthiest ways to live according to research.

A vegan diet can be one of the healthiest ways to live according to research. Plant-based diets should consist of plenty of fresh fruits and vegetables, whole grains, beans, legumes, nuts and seeds. As vegan diets often rely heavily on these healthy staples, they tend to be higher in vitamins, minerals, phytochemicals, and fibre. Healthy vegan diets are abundant with vitamins B1, C, and E, folic acid, magnesium, and iron while also being low in cholesterol and saturated fats. Following a vegan lifestyle subsidizes less air pollution and puts less stress on our natural resources by requiring less land, fossil fuels, and water. As the world’s population is expected to reach 9 billion by 2050, a widespread movement towards vegan lifestyle is the most effective way to reduce pressure on our environment and may be absolutely crucial to our survival as a species.

When looking at veganism and the energy drinks markets along with its growth, the energy drinks sector has progressed over the years, moving towards healthier, more natural formulations. This development has coincided with the booming popularity of vegetarianism and veganism. Typically associated with food, the much-hyped trend to veganism has recently also become more relevant for the energy drinks market. Taurine, one of the most common stimulants present in energy drinks, it’s an amino acid that is originally derived from animals but is commonly used in a synthetic form and is thus vegan-friendly. But, until recently, only a negligible share of energy drinks were marketed as containing no animal ingredients. However, realising the drawing power of the booming vegan market, a growing number of energy drink brands including Wild Cat have already embarked on the vegan route.

By progressively experimenting with healthier and more natural formulations, energy drink brands are speaking to a wider user base by addressing the potentials of a more critical, demanding consumer. Veganism, as a more observed form of a healthy and sustainable lifestyle, has become increasingly popular; and energy drinks, like other food and drink sectors, can profit from the vegan boom by using vegan labels in conjunction with other wellness claims. Evidently, by being a lifestyle that is based on attaining health through a nourishment that avoids disturbing the animal world, vegan energy drinks usually consumed by those who follow this concept, when they perform major physical efforts or to boost their mental performance.

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