Red Bull owner Dietrich Mateschitz says his company could quit Formula 1 if he is not happy with the way the sport is run. His remarks follow Red Bull driver Daniel Ricciardo’s exclusion from the Australian Grand Prix and the adoption of new rules. Mateschitz said Red Bull’s future in F1 was more “to do with sportsmanship
NEW YORK — Not surprisingly, The Coca-Cola Co. generated the most brand value among the world’s top soft drinks in 2013, according to BrandZ, the world’s largest brand equity database. In 2013, Coca-Cola generated brand value of $64.7 billion, up 7% from 2012. The total gave the Atlanta-based company the No. 5 overall position among
Sebastian Vettel made a mistake in beating Red Bull team-mate Mark Webber but it is now time to move on
At Jerez in 1997 I was given an instruction which had not been discussed before the race, to make way for Mika Hakkinen, then my team-mate at McLaren. I discussed it on the radio for several laps, until I was told that if I did not move over, I would be compromising my position within
Triple World Formula One Champion Sebastian Vettel and nine-time grand prix-winner Mark Webber were on hand at the team’s UK base at Milton Keynes to give the world’s media its first glimpse of the new car and livery. The launch today of Infiniti Red Bull Racing’s 2013 car, the RB9, not only marked the unveiling of the
Red Bull, the brand that made energy drinks hip, is about to offer something it’s never before tried: flavors. On Monday, the company will announce plans for cranberry-, lime- and blueberry-flavored Red Bull, to be sold in red, silver and blue cans, and launched in March. The line will be called Red Bull Editions. Stats
Redbull Beverage company Red Bull is set to spread its wiiiings ever further, as it moves into video game publishing. Not content with selling 4.5 bullion cans of drink each year, Red Bull will co-publish Red Bull Crashed Ice Kinect for Xbox Live Arcade this winter, alongside Microsoft Studios. What on earth is Red Bull
The three variants – cranberry, blueberry and lime flavours – will be called The Red Edition, The Blue Edition and The Silver Edition, respectively. Their single-colour cans mark a departure from Red Bull’s usual livery. The range, launched in Austria and Germany last September, is sold at the same price as the standard Red Bull.