China’s carbonated soft drink market is growing at a low-teen rate which is significantly faster than other global markets (US/UK). However, on a per capita basis, the consumption of carbonated soft drinks in China is still low at an estimated 10.34 litres per person in 2011 compared to an estimated 167.5 litres per person in the US in 2010, indicating the potential for growth in the marketplace. The dominance of Coca-Cola Company and PepsiCo of the carbonated soft drinks market in China has meant that smaller companies are struggling to establish themselves in the market.

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