White wine consumption in mainland China is set to rise significantly over the next five years, according to a study undertaken by analysts Wine Intelligence. Cloudy Bay: ‘huge dent in the market’. The report, Emerging Opportunities in the Chinese Wine Market, was released in April this year. It highlights the growing diversification of Chinese consumer
China’s carbonated soft drink market is growing at a low-teen rate which is significantly faster than other global markets (US/UK). However, on a per capita basis, the consumption of carbonated soft drinks in China is still low at an estimated 10.34 litres per person in 2011 compared to an estimated 167.5 litres per person in
China and the Demon Drink Posted on June 29, 2011 by herschelian. China has been producing alcohol for some 5000 years. Although the country is beginning to produce increasing quantities of wine (more on which in a later post), the alcoholic drink that typifies China is baijiu (pronounced ‘buy-jee-oo’) aka shaojiu which translates as white wine/white